Stefan Dörsing and Benedict Hegemann are this year’s hosts of Hessenslam 2022. Their project began with a simple idea: This year, Wetzlar celebrates 250 years of Goethe. So they set out to design a logo with the silhouette of Goethe’s head. Being non-designers, they didn’t have the opportunity to pursue and develop this idea further, so they turned to me. Yeah!
The first thing I noticed was this incredible pink color for their logo, so I decided to keep it for my future work. I wanted to create something that would stand out on both print and digital products and look young and fresh.